A Responsive Design
Case Study: Here’s How Moving to Responsive Design Website Helped Our Brand
User experience is more important than ever in today’s digital age, and with more searches now performed on mobile than desktop, the need for a mobile-friendly site is imperative to a business’ success. It’s this that led to Offspring’s site migration to a responsive design, just one of the changes the trainer retailer is making to improve the customer journey and ultimately increase conversion rates.
A quick overview
A2B Outsourcing previously had no mobile website, which meant there was a poor user experience for those customers accessing the site from a smartphone and other mobile devices. This poor user experience had a direct impact on the conversion rate and revenue. It became clear that to fall in line with current consumer and digital trends, a complete migration to a responsive website design was needed.
Strategy and goals
Becoming mobile-friendly meant choosing between a responsive web design and a dedicated mobile site. We opted for a responsive web design to allow the website to resize and reformat automatically, depending on the device being used which, we hoped, would lead to an optimum viewing experience, regardless of device.
The migration to a responsive web design proved very successful for the brand, yielding some impressive results. When comparing year-over-year data in Google Analytics, some amazing numbers were revealed:
15.19% increase in mobile/tablet conversion rate
102.58% uplift in mobile/tablet revenue year on year
Improved mobile site usability score from Google – was 60/100, now 100/100
Improved search engine rankings, resulting in organic traffic increasing by 25.59%
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