In Phase 1 we're aggressively connecting with your target market to build up your initial list of contacts. To do this properly we need three things:
- We'll sit down to work out exactly who we should be targeting as new contacts. We’ll need your help with this, so we’ll book a time for a skype or phone call to go through it.
- A personal LinkedIn profile that is fully optimised for your target market (we'll do that)
- A Premium LinkedIn Sales Navigator Account (Currently $80 per month)
Phase 1 will normally run for around 2 months, and we're purely after high quality connections, and we'll continue inviting prospects until we get to 1000+ connections, at which point we're ready to begin Phase 2, Building Engagement
*Note* - This is a building phase, and while our efforts may well generate some leads and sales, that should not be the expectation.. we’re building the platform that later phases will take advantage of.
Patience is the key for Phase 1. 🙂
That said, it’s not uncommon for the odd sale to drop in during Phase 1, and if that happens you should think of it as offsetting costs rather than generating a positive ROI.